Building a Domain Portfolio – How to Invest in Domains | The Journey

Building a Domain Portfolio - How to Invest in Domains | The Journey

The right domain name can improve your brand’s reputation, make it more visible and accessible, and ultimately allow you to outcompete your rivals. That’s why highly competitive domain names can sell for up to hundreds of millions of dollars. The first step is learning how to look for easily acquirable domain names. Check out more The Journey content at

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⏰TIMESTAMPS⏰
00:00 – Introduction
00:32 – Pay attention to expiring domains
01:13 – Avoid the hype
01:53 – Take advantage of domain monitoring
02:37 – Make an offer, but be prepared to negotiate or use a broker
03:22 – Choosing the right approach with building a domain portfolio
04:09 – Focusing on value with your domain portfolio
04:30 – Diversify your investments
04:51 – Wrap up

If you’re interested in capitalizing on solid domains for your business ideas, or if you want to make money buying and selling those domains, here are four steps you can take to find easily acquirable, “low-hanging fruit” domain names.

Pay attention to expiring domains
This presents a mutually valuable opportunity; domain holders with domains set to expire give one last chance to turn a profit or cover their expenses, while domain purchasers can score a great deal on a promising domain name. Keep watch for expiring domains in the future and be ready to make a good offer.

Avoid the hype
Focus on evergreen investments that will be valuable no matter how the trends change or how quickly they change. It’s tempting to jump on the bandwagon and take advantage of whatever is in the zeitgeist, but it’s usually better to focus on evergreen investments that are going to be valuable no matter how the trends change or how quickly they change.

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Take advantage of domain monitoring
This can make your research much easier, helping you decide when to pull the trigger and how much to spend.

Make an offer (and be prepared to negotiate)
Offer what you think is a fair price for the domain and engage the seller in conversation; they might be willing to accept your offer, and the worst thing that can happen is that they say no and you are forced to move on.

Compare and contrast
If you find an interesting domain for a good price, you might jump on it immediately, but it’s often better to do a little comparison shopping first. What do similar domains sell for? How have prices historically fluctuated for similar domains? Are there any domains that are strictly better than this one?

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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